By Naomi Cooper – Chief Marketing Consultant, Pride Institute
Coca-Cola, McDonald’s, and Nike are three of the most iconic American companies. Just the mention of their names brings an image to mind – the red and white soda can; the Golden Arches; the Swoosh. In dentistry, Crest, CareCredit and Zoom are companies that have consistently presented their product in a way that has clearly communicated who they are, what they offer and what they stand for – their promise. What do these all these companies have to do with your dental practice? Branding.