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VDA to Unveil “Where’s the Chair?” Campaign, Offer Impromptu Oral Cancer Screenings in Virginia Beach

July 29, 2014

VDA Dentists Will Conduct Quick Exams at YNot Wednesday on August 6

RICHMOND – An outdoor happy hour usually features food, beverages, live music and festive crowds. But a dental chair in the middle of the action and a dentist ready to offer oral cancer screenings? That’s a sight most people would not expect.

On Wednesday, August 6 from 5-7 pm, the Virginia Dental Association (VDA) will bring a portable dental chair to YNot Wednesday, a popular after work destination at Virginia Beach Town Center. Anyone in the crowd is welcome to sit in the dental chair and allow a trained VDA-member dentist to provide a two-minute screening for oral cancer. The process is non-invasive and doesn’t require tools; the dentist simply checks in and around the mouth area for any abnormalities.

Each year, 42,000 people are diagnosed with and 8,000 die from oral cancer. That’s why the Virginia Dental Association wants to make sure all Virginians are screened for the deadly disease.

“We are excited to launch our ‘Where’s the Chair?’ campaign on August 6,” says Dr. Michael Link, the president-elect of the Virginia Dental Association and one of the volunteer dentists who will be on hand at YNot Wednesday. “We expect to catch the public by surprise with the dental chair in such an uncommon place, but every Virginian needs to be screened for oral cancer so why not take the cause right to the people?”

At YNot Wednesday, the VDA will provide resources for free health clinics and information on how to find a VDA-member dentist in the Hampton Roads area. People can also snap “Healthy Selfies” while in the dental chair to share on social media and encourage friends and family to be screened for oral cancer.

“Oral cancer is serious business, but we want to take a creative approach and make our efforts memorable,” says Link. “If someone goes home from YNot Wednesday and talks about the importance of oral cancer screenings, that’s a victory.”