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Xana Winans, "From First Call to Closing the Case: Comprehensive Dental Marketing"

January 24, 2014 - 9:00am to 4:00pm
Sheraton Park South
9901 Midlothian Turnpike
Richmond  Virginia  23235

This is an event for your WHOLE team!


From First Call to Closing the Case: Comprehensive Dental Marketing

 If you think practice marketing is only about websites and TV commercials, think again.  Every phone call, every new patient visit – even every re-care visit - presents a marketing opportunity.  Are you maximizing every possible way to grow your practice? Or are new patients slipping through your fingers?

 We’ll explore the myriad of opportunities to create that first impression, motivate the prospective patient to take action, and how to satisfy even the most demanding patient so that they’ll sing your praises to their friends and co-workers.  Branding, internal and external marketing, patient communications and web are all discussed to give your practice concrete, actionable items needed to improve both the quantity and quality of new patients.

 ·         What patients know about you before they even call (or worse, don’t call)

·         Using web, tv, print, radio and direct mail to turn passive prospects into active  patients

·         Five things your team must know about converting new patient calls into appointments

·         How to use classic patient communication tools in new ways

·         Creating meaningful, memorable patient experiences

·         Modern marketing techniques to help close the case

$99 for VAGD Members until January 10th, then $149. $269 for Non-VAGD Members until January 10th, and then $319
Continuing Education Credits
6 CE Credits
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